Global Organisation 4 Brighter Youth (GOBY) symbolised by a 5m fish structure, aims to educate South African families on the importance of reducing, reusing and recycling waste, while removing plastic waste from our beaches and communities. The GOBY initiative, in partnership with UNICEF South Africa, Department of Basic Education & Hitachi Construction Machinery Southern Africa, aims meet the broader UN Global Sustainable Development Goals and target priority interventions for children, including the involvement of learners to make simplistic sports equipment from plastic waste. The strategic direction for the GOBY Environment Project contributes towards ensuring that our children get an equal opportunity to play, while understanding the importance of conserving their surrounding environment. UNICEF South Africa have partnered the GOBY Foundation with the aim of improving its programme impact using sport-for-development. The GOBY team have been trained to implement an environment specific S4D intervention, utilizing ‘Purposeful Play’ to educate about the 17 UN SDGs and addressing localized social needs, in target primary schools.