Founded by Vaughn Bishop, a man with over 30 years of experience in marketing, public relations, and corporate social investment, the GOBY Foundation is a powerful force for good in South Africa. Vaughn’s career is rich with achievements, from his time at Adidas South Africa to his ground-breaking work with SuperSport International, where he led numerous projects including Let’s Play, that touched the lives of millions of children across the continent. After retiring from SuperSport in 2019, Vaughn turned his passion for sports and social responsibility into the GOBY Foundation.