Global Organization for Brighter Youth
Global Organisation 4 Brighter Youth (GOBY) symbolised by fish structures strategically positioned onto prominent beaches, aims to educate South African families on the importance of reducing, reusing and recycling waste, while removing plastic waste from our beaches.
The GOBY initiative, in partnership with UNICEF, FIFA Beach Soccer Foundation & Hitachi Construction Machinery Southern Africa, aims meet the broader UN Global Sustainable Development Goals and target priority interventions for children.
Selected waste material including plastic and bottle-tops are collected from beaches and communities to develop/create sports equipment for distribution to schools, coupled with coaching programs and sports festivals on our beaches.
While driving the advocacy and awareness campaigns to help alleviate the immediate threat to marine life. GOBY also aims to teach basic movement and co-ordination as well as develop sporting skills, age-specific activities and regular monitoring of physical development. This project seeks to use sport as a vehicle to transform schools and contribute towards attitude and behavioural change. Our Primary focus is in engaging learners on the importance of recycling, reusing and reducing plastic waste.